Adori

Awareness launch campaign

For Adori, I co-developed the campaign concept alongside the creative director and led its full rollout, from concept to production. The goal: shift from simply pampering pets to truly understanding them. Centered around the brand statement "Niet zomaar verwennen, maar echt kennen," the campaign brought the everyday behavior of cats and dogs to life, offering product advice through their perspective and building a deeper emotional connection with pet owners.