Waverider Beta campaign

For mizuno sportsyle

Inspired by Japanese heritage, this campaign draws on the legend of the samurai, an enduring icon of strength and individuality. 

Collaborating with a fellow art director, I helped bring this vision to life. Teaming up with a strategist and copywriter, we created the storyline, making sure every detail reflected the sneaker’s legacy. 
Campaign roll out - from OOH to Digital assets.

From on-set art direction to the campaign rollout, we shaped every element to honor the Wave Rider β. 

The result was a campaign that celebrated tradition while inspiring confidence for the future.

OOH

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