Shaping a content identity

mayoneur

Shaping the visual storytelling for Mayoneur, a plant-based mayo brand where nostalgia meet modern taste.

From concept:

The photography nods to the advertisements and food branding of the 1980s and 1990s—imagery that evokes warmth and lightness while exuding a sense of quality and familiarity.This concept creates an authentic lifestyle, showcasing diverse settings and people designed to strike a nostalgic chord with the target audience. The mood is fresh and vibrant, with a subtle vintage touch that bridges past and present.

To Execution

Selected Projects

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