The faces of Glasgow

for The social hub

Together with the creative director,
I developed the concept and art direction for The Glasgow Faces Campaign, a multi-channel brand awareness initiative introducing The Social Hub to a new city. Inspired by Glasgow’s own tagline, “The People Make Glasgow,” the campaign highlighted the city’s creatives, innovators, and changemakers, showcasing the vibrant community that defines it. 

Concept mock up (left) - to OOh execution

Using The Social Hub’s iconic elevator doors as a visual anchor. As the doors open, individuals are revealed, sharing their stories and connection to The Social Hub. Through dynamic B-roll and voiceovers, we capture their character, style, and essence, bringing their narratives to life.