Welcome to the community

For The social hub

For this campaign, I developed multiple creative concepts for the client to choose from, collaborating closely with a copywriter who brought the storyline to life. In addition to shaping the full concept, I created an extended storyboard, concept decks, and provided essential pre-production art direction. On set, a fellow art director handled the art direction at The Social Hub’s Glasgow location.


Insight into creating the concept + storyboard

After concepting, I made an extended storyboard to be executed.

Final video